Case Example No. 1:
A song made in 2007 aired on C4'S Rude Tube in 2009 and is now being mercilessly repeated in 2010. Has grime been so insulted by the likes of Chipmunk, Tinchy Stryder (and whoever else has a name denoting smallness and harmless accessibility that I'm now too old and wizened to care about) that people are desperately hankering after grime from 2007? Grime that gloriously reeks of Channel U pre the AKA takeover that I REFUSE TO RECOGNISE (because it makes me feel older, more wizened and then irritable because the channel didn't get any better and yet the name changed?!) Is grime now qualifying as a movement of vintage status? are we about to embark on a decade of 'Back to 2007' raves and more importantly are the Junior Spesh a bit...well...special? I find myself worrying they didn't make it home after the video got wrapped up, did they make it back to their respective care facilities? Either way I had a good time watching what went on before they tried to get there.
One learned blogger on life as a PHD student claims:
' On the one hand Red Hot Ents are drawing on connotations of mainstream representations of urban youth and street style. Particularly with the genre of the song (grime) and the way they’re dressed -- sweats, grime t-shirts baseballs caps, which one might normally expect to be a reference gang culture. In the UK we’re more used to reading these signifiers as negative representations of youth either as the object of fear or as an under-class. But these guys have really played with signification whilst staying true to themselves, beliefs and values. The result is an uplifting reclaiming of ideology. If hegemony is always on going process and culture a site of resistance, then hurray for Red Hot Ents -- who have won a small battle here as far as I’m concerned.'
Hmmmm...indeed...then again she also says worrying things like this when she goes to see The Specials instead of sitting on some hot dread's lap getting high (yea he's probably 80...and he probably carries the equipment and yea you don't want to try and recreate this magical meeting of post punk loin grazing in daylight cos that's mostly sounding like an anti-social behaviour charge and his missing front teeth will invariably become an issue... but whatever):
'Music and politics have a long interesting relationship and it’s pretty normative to argue that there is a political element to subculture and style. When one drills down it is usually a little more complex than politics with a big P. More like music and socio-cultural, political economy, or music and hegemony. I guess it’s because music is ideological, and genres are discourses.'
Are Red Hot Entertainment Post-Structuralist heroes or a little special needs...is Junior Spesh 'a piece of ethnographic film making' or black people embarassing black people...you decide...I just like the guy's weird monologue at the beginning (sounds like the small person in David Lynch's Twin Peaks...Shame)
Just stumbled upon this:
Could Junior Spesh have more swagger than Chipmunk?...More shame.
Giggs however has more swagger (and skills) than them all.